Doing it yourself seems faster. Cheaper. Smarter. But DIY recruiting often comes with a price tag you don’t see until it’s too late.

Founders often ask, “When should I hire a Head of Sales?” The real question is: what problem are you trying to solve?

Your first sales hire is one of the most important decisions you’ll make — and it looks wildly different at each stage of growth. Hiring too early for polish or too late for scrappiness can cost you time, money, and momentum.